"A company that takes good care of it’s business and is committed to continuous improvement will most certainly end up being in serious trouble."Professor Michael Tushman Harvard Business School, Massachusetts.
iT MEANS that owners, managers, workers, employees have to transform the company into a new business modell which change "EXPLOITATION" (continue business improvement) into "EXPLORATION" (strategic renewal). The major challenge for all the structure is to move from Technological/product innovations to Market / social innovation. Not customer oriented but customer need focused. This new business modell is creating answers to customer needs and create added value for a better use.
This is the way to manage and transform the "functional" company into a "process" company.